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Ask anyone doing business online and they’ll tell you that the most important ingredients to success are targeted web traffic and conversions. There are a variety of traffics you can use to improve your traffic, but traffic without conversions is useless. Today, I’m going to focus on improving your conversions by focusing on those individuals who have already taken the first step, signing up for your list.

If you’re already online, you probably have a list of some kind. Whether you have 100 names or many more, your list is your greatest ally in succeeding online. And keep in mind that you have the right to email individuals who have emailed you as well as signed up for your list. Many web marketers overlook all of the individuals who have submitted questions and comments as being potential prospects. To improve conversion rates, you must focus on building your list from your traffic and utilizing that list effectively.

The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.

The second way to make money from your list is to generate pre-sale emails. The concept of the pre-sale is to create interest and desire among prospective customers. When targeted emails are sent notifying individuals of a new release, they take notice. This also builds interest and anticipation. If you want to start earning large sales or affiliate commissions, consider using your list to pre-sell offers.

The third way that you can use a list to improve conversion is through list growth. As your list grows, your total conversions increase as well. Ten percent of a hundred is a lot less appealing than ten percent of a thousand. Focus on building your list with the help of your list members. If you have something valuable to offer, encourage them to share with others who may benefit. This list growth serves you over time.

The final method for leveraging your list and improving conversion is constant contact. Think about a continuous stream of communication that keeps you in front of others on a regular basis. This ensure that your company will be at the top of their list when it comes to making a purchase. If you stop communicating, it’s likely they will go elsewhere.

Building your own list is only the beginning of improving conversion rates. To be truly effective you want to utilize your list in the right way. To do so you much focus on effective and constant communication. Once your program is up and running, continue to experiment for maximum results and you will see an increase in conversions.

Looking for help with your online marketing? Learn about my exclusive SEO training program. For email and Internet marketing answers, visit the Internet marketing forum.

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