Part 1 of 4. Ten years ago, it cost thousands of dollars per year to host a Website. Now, hosting a Website costs just a few dollars per month. Today, businesses of any size can benefit from the growing spectrum of opportunities online.

Before getting started, we first must define what we mean by website marketing. Put simply, whereas traditional marketing methodologies harness the power of newspapers, radio and other forms of media, website marketing sells goods and services by utilizing the unique opportunities presented by websites, email and search engines.

In order to better understand these unique opportunities, here are a few key concepts:

The world wide web is a globe-spanning series of interlinked hypertext documents. Navigable via web browsers, users can view pages containing text, images and other multimedia content.

These documents are served up via a web server, a computer program that accepts requests from the user’s browser and sends back the specified document or content. Web servers communicate with browsers via the HyperText Transfer Protocol (HTTP)

Web servers are located at IP addresses, globally unique groupings of numbers. For instance, the web server for google.com is located at 63.146.123.0. If the IP is your business’s difficult-to-remember physical address, its name is the more memorable detail which is seen more often.

Each individual web server can host numerous websites, each with its own unique domain name, content and IP address. This has become common for hosting companies, and is the reason behind the marked decrease in website hosting costs.

The domain name system (DNS) is a network of servers which translates cryptic IP addresses into domain names, thus making them available in a form readable by human and computer alike. In this way, any resource connected to a network can have a globally unique, easily memorable name that helps it to be found much more easily.

If this all sounds too technical, here is an analogy that might clear things up. Be sure to check out Parts 1-2 and 4.

Since you read all the way through this article and are reading this currently, we know you want the top Website Marketing… That’s Ace SEO & Web Design! for Web Site Management And Marketing 6092VZBC

Google AdWords Traffic – Finding the Keywords That Bring the Most Profit is the first step to an effective online marketing campaign. But before you pay for a keyword finding software, use the free one on the google adwords site. There are many good programs you can pay for. But first use google’s for free service. If you want to graduate to the paid service that is fine when you are ready.

What terms would your potential customers use to find your business or your service? Think like a customer. What terms do you type in the search engine when you are looking for a business or service. Now do this as if you were looking for your business online.

If your business is related to songs from movies of the sixties then think about what you would enter into the search engine to find information about movie song tracts. You might enter “The Sound of Music” or “The Sound of Music Soundtrack” or “Julie Andrew Movies.”

List all of the search engine items you can think of that people would enter to find the type of business or service you offer. Enter each term or phrase into google’s free key word tool. You will be given many more terms related to the ones you enter. So now instead of the list of twenty five words and phrases, google has provided you perhaps five hundred more.

You may from your list of ten now have over five hundred terms thanks to the google key word tool. You can simply click on the keywords to ad them to your campaign list.

Try reaching a niche market with key words. For instance you can choose the key word phrase caddilac with fins. Most classic car people might not want to find a website only about caddilacs with fins so you will be attracting a smaller market. But you will be able to get a higher ranking on the particular search results page and probably for a relatively low pay per click price.

Further, once a person looking for a certain type of classic car will go to your site and find other items on your website he or she might not have thought about looking for. You might have hard to find caddillac hub caps on your site. The person searching for classic caddilac cars might know a friend who needs a hubcap for his caddilac. He will refer him to your website.

Google AdWords Traffic – Finding the Keywords That Bring the Most Profit can be a little time consuming. But the extra traffic and sales will be worth it. Once you have exhausted google adwords free key word tool you can try a keyword service or software you pay for.

Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon.