Many people have limited experience and knowledge when starting their own network marketing business or home business using internet marketing. A few mistakes can be made when applying the first marketing strategies on the internet, and getting poor results can not only damage your finances but also your confidence and motivation.

One of those mistakes is using pay per click marketing without adequate knowledge.

I’m not saying that you should become a theoretical pro before you start marketing your business, but you must learn as much as you can as early as you can. When you start marketing your business online, you are likely to use pay per click marketing as it is a very efficient strategy to bring traffic immediately. The problem is that the less you know and apply the right tactics with pay per click marketing, the more it will cost you! Amateur pay per click marketing can be very damaging to your finances in 3 different ways:

1. You may need to pay more per click to have a good position on the search engines
2. You may receive a great amount of traffic, but poor quality leads (quantity vs. quality)
3. You may have poor performing ads which bring no traffic, and therefore no leads and no income.

I was really pleased to see how much traffic I received from my first pay per click campaigns. My click through rates were good, my ads were performing well and many people were opting-in my website and becoming true ‘leads’. BUT, I realised after an expensive month where I generated more than 1000 clicks and 100 leads that I wasn’t talking to the right people. Sure, my leads were interested in learning about my business, opportunity and products, but where were the serious determined entrepreneur-minded people I was truly looking for? I did get some legitimate leads out of these numbers, but summing up, it cost me a lot more money, time and energy than it should have. Worse even, the people I was hoping to attract to my website probably didn’t even see my ads.

Many resources are available to help you learn how to use pay per click effectively, how to secure your website rankings and how to generate quality leads by reaching the right market. The bottom line is, the less you learn about those principles and techniques, the more it will cost you and the less it will pay off.

Here is what I recommend when tackling pay per click marketing when you start advertising your business online:

1. Learn the basics on pay per click marketing – this is a must! Perry Marshall has a ‘Definitive Guide To Google Adwords’ which is easy to understand yet comprehensive, and will help you set up your ads and analyse your results.

2. Get some basic knowledge on how websites are picked up and ranked by search engines. You need this so that you can choose an effective title, description, keywords, content and links for your website.

3. Continue learning step by step and applying new tactics. Again, get the basics before you do anything (it may be worth studying another week or two before you start to advertise), and then get into the more sophisticated stuff. Never leave your active campaigns fixed or worse, unattended. Test your ads and always analyse your results so that you can improve them. The internet is constantly changing and what works today may not work next month.

4. Identify your target audience. Write your ads to speak directly to them. Consider if your ads could be misleading or unclear – this is how you get the wrong people clicking on your ads (and pay for it). Ensure also that you continue to target your audience on your website; even though you have already paid for the click, you don’t want to waste your time calling the wrong prospects. By delivering the right message and information through the content on your website, people can pre-qualify themselves before signing in to your website and becoming an official lead.

5. Record and analyse statistics on your leads. How many were not actually looking for your type of product or business? How many were not serious candidates? How many quality leads resulted from your efforts and investment? How much did each lead cost you? Find out what works and what doesn’t work and change your marketing strategies accordingly.

6. Consider this: less traffic (especially the paid one) can be a good thing. You don’t want to waste money on bad leads. In terms of cost-effectiveness and getting results, traffic quality is better than traffic quantity. No more hit and miss.

7. Until you have sufficient knowledge to create campaigns that generate quality leads for yourself, consider using the services of an expert marketer. For example, you may be able to join a marketing cooperative within your company. However, be cautious about purchasing leads from a third party, as you may not know the origin, nature or quality of those leads.

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The substance of your Affiliate Marketing campaign should be targeted toward long-term traffic and growth through search engine optimization. The subject matter you publish should be directly related to the product you’re selling. By doing this you will have more targeted searches to your site’s niche articles, and then the affiliate links can go to work in bringing traffic to your money site site.

Bear in mind, affiliate marketing is and will always be a ruthless business and for those that are not committed to it they will probably never even break even. You can expect some persons to earn a significant income while others fail. The secret is understanding the rules of the game. By no means stop searching for the leading keyword terms that will draw potential or repeat purchasers to your site.

On no account be happy with the status quo, as you’ll have to keep probing for new keyword terms to insert in to your list. Continue to rotate and write new content because the algorithm software of main search engines will reward your website with enhanced search engine positioning.

You have to be meticulous about tracking and testing. If you don’t participate in tracking, you won’t know what keywords are bringing in the business and your marketing labors will be less successful. What I am saying is you need to be tracking everything including your website copy or even your PPC (pay per click) ads if you are using that marketing tactic. You should make use of this data to improve your tactics daily. It really never ends as an affiliate, and one that you’ll be re-writing your web copy repeatedly. To e a Super Affiliate you need to be ready as techniques change and develop. There are always articles in abundance that will keep you well informed.

As an affiliate marketer testing your landing pages or any promotion should be second nature and done at every opportunity. Throw e-zine advertising into the mix, use banner ads to test results, classified ads, offline media, message boards, or anything you can possibly think up and has the potential of making a sale for you. Start sending leads directly to your own website by writing articles about different aspects of your industry and posting them in public article databases with a link back to your website.

Make it a point to accumulate email addresses from your website visitors, and try different types of text headlines to see which works best. Bear in mind that this is a business that you are in control of. If you’re going to succeed, you have to be on top of the game.

Affiliate marketing is not for the faint of hearted. Unfortunately, too many people start out with the improper attitude about what it takes to be a success. The job is challenging, but there’s a regular process that needs to be followed – recognize the business and refine the game plan daily. It doesn’t matter what the niche is; they who win are the ones who are best prepared.

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