Many people have limited experience and knowledge when starting their own network marketing business or home business using internet marketing. A few mistakes can be made when applying the first marketing strategies on the internet, and getting poor results can not only damage your finances but also your confidence and motivation.

One of those mistakes is using pay per click marketing without adequate knowledge.

I’m not saying that you should become a theoretical pro before you start marketing your business, but you must learn as much as you can as early as you can. When you start marketing your business online, you are likely to use pay per click marketing as it is a very efficient strategy to bring traffic immediately. The problem is that the less you know and apply the right tactics with pay per click marketing, the more it will cost you! Amateur pay per click marketing can be very damaging to your finances in 3 different ways:

1. You may need to pay more per click to have a good position on the search engines
2. You may receive a great amount of traffic, but poor quality leads (quantity vs. quality)
3. You may have poor performing ads which bring no traffic, and therefore no leads and no income.

I was really pleased to see how much traffic I received from my first pay per click campaigns. My click through rates were good, my ads were performing well and many people were opting-in my website and becoming true ‘leads’. BUT, I realised after an expensive month where I generated more than 1000 clicks and 100 leads that I wasn’t talking to the right people. Sure, my leads were interested in learning about my business, opportunity and products, but where were the serious determined entrepreneur-minded people I was truly looking for? I did get some legitimate leads out of these numbers, but summing up, it cost me a lot more money, time and energy than it should have. Worse even, the people I was hoping to attract to my website probably didn’t even see my ads.

Many resources are available to help you learn how to use pay per click effectively, how to secure your website rankings and how to generate quality leads by reaching the right market. The bottom line is, the less you learn about those principles and techniques, the more it will cost you and the less it will pay off.

Here is what I recommend when tackling pay per click marketing when you start advertising your business online:

1. Learn the basics on pay per click marketing – this is a must! Perry Marshall has a ‘Definitive Guide To Google Adwords’ which is easy to understand yet comprehensive, and will help you set up your ads and analyse your results.

2. Get some basic knowledge on how websites are picked up and ranked by search engines. You need this so that you can choose an effective title, description, keywords, content and links for your website.

3. Continue learning step by step and applying new tactics. Again, get the basics before you do anything (it may be worth studying another week or two before you start to advertise), and then get into the more sophisticated stuff. Never leave your active campaigns fixed or worse, unattended. Test your ads and always analyse your results so that you can improve them. The internet is constantly changing and what works today may not work next month.

4. Identify your target audience. Write your ads to speak directly to them. Consider if your ads could be misleading or unclear – this is how you get the wrong people clicking on your ads (and pay for it). Ensure also that you continue to target your audience on your website; even though you have already paid for the click, you don’t want to waste your time calling the wrong prospects. By delivering the right message and information through the content on your website, people can pre-qualify themselves before signing in to your website and becoming an official lead.

5. Record and analyse statistics on your leads. How many were not actually looking for your type of product or business? How many were not serious candidates? How many quality leads resulted from your efforts and investment? How much did each lead cost you? Find out what works and what doesn’t work and change your marketing strategies accordingly.

6. Consider this: less traffic (especially the paid one) can be a good thing. You don’t want to waste money on bad leads. In terms of cost-effectiveness and getting results, traffic quality is better than traffic quantity. No more hit and miss.

7. Until you have sufficient knowledge to create campaigns that generate quality leads for yourself, consider using the services of an expert marketer. For example, you may be able to join a marketing cooperative within your company. However, be cautious about purchasing leads from a third party, as you may not know the origin, nature or quality of those leads.

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In this article we will discuss 3 ways to make extra money from home using your computer and the internet. Because each money making opportunity mentioned below is a little different, there is a wide range of possibility offering something for just about anyone.

1. Using Incentivized Freebie Websites: This form of making money is accomplished by filling out product offers in exchange for a prearranged amount once you’ve completed the task. Communities of people online allow you to set up transactions and get paid by others who are willing to pay you for doing this. Some people are making a nice living from home using this method.

2. Internet Freelance Work: People looking for a particular skill, like web development, graphic design or article writing to name a few, are looking for others to outsource their work to. These types of jobs are completely legitimate and are a time for money exchange. This is a great way to create some income without having to start a business of your own.

3. Marketing Online: If you aren’t interested in trading your time for money and are more interested in creating a passive income, marketing online might be something to consider. It is a difficult job and does take some time to set things up, but once you do your efforts could be paying you for many years to come. This type of business takes persistence and commitment but is an attainable goal for many.

This article discussed the 3 best ways to make extra money from home including positions that use the traditional time for money scenario as well as some passive ways to create an income. Each money making opportunity mentioned above, incentivized freebie websites, freelance work and internet marketing, are great ways to make money from home.

The opportunities mentioned above all offer something different. The first takes less time in order to make some income, but one should be an organized individual before starting, the second one requires that certain skill sets already exist, and the third takes awhile to learn but is well worth the effort in the end.

Finding a job that you can do from home can be difficult; you probably have more questions…

Interested in learning more?

Claire Mercer, an internet marketing mentor, has successfully built a home business using the power of the internet. Her website, OnlineStayAtHomeJobs.com, has more information about a making money online business opportunity as well as stay at home jobs online you can start using little to no money of your own.