PPC marketing may be a tough way to make a living, but utilizing the right pay per click tool or software can make your life a lot easier. There are ad spy tools which let you see how other competitors are doing, keyword tools that can create huge lists of related keywords, and campaign builders which can help you get up and running in no time. Why work so hard, when these pay per click tools will make your life that much easier?

There are a ton of useful tools out there, but are there any you need to use? I’ve personally bought and tried many different tools with mixed results. Below is a summary of three of the ones I use the most.

One ad spy tool I use a lot is called Traffic Travis. It’s an awesome software that can be used for more than PPC. Using its PPC Analysis module, you can input any number of keywords you want to track, and you can schedule it to track which ads are showing on Google adwords for those specific keywords. After collecting 2 or more weeks of data, you will be able to pinpoint successful competitors in your area and copy them.

Another tool I like quite a bit is called Keyword Expander. This is a free web based tool that lets you input different lists of keywords and combine them together. This big list of long tail keywords is especially useful if you running pay per click campaigns on the content network. Together with the Google Adwords Keyword Tool you can create large keyword lists in minutes.

Getting your ppc campaigns uploaded can be a chore. That is why I use a pay per click tool called the PPC Campaign Wizard. Using this, I can input in my keywords, destination urls and ad copy and the tool will spit out your pay per click campaign in a format suitable for Google Adwords or MSN Adcenter. There are expensive pay per click software that do the same thing, but the PPC Campaign Wizard can do the same for free.

Each of these free pay per click tools will save you time with creating profitable PPC campaigns. The more pay per click campaigns you can launch, the more money you can make. If you are looking to becoming a PPC marketer, then give each of these tools a shot.

Tired of expensive pay per click software? Then make sure to give these free pay per click tools a try.